The reasoning behind the two shades, Pantone says, is to reflect both the solemnity of 2020 and the hope for a more promising future. This year, like in 2016, Pantone unveiled not one but two colors: illuminating, a bright, sunny yellow and ultimate gray, which, as its name suggests, is a rather grim, run-of-the-mill gray. It's not Christmas, it's not Hanukkah or New Year's - it's Pantone's annual Color of the Year reveal. It's nearly the end of an almost impossibly bleak year, which means it's time for a highly anticipated holiday. Visit Business Insider's homepage for more stories.The Color of the Year is present even in the technology industry: In two of the last three years, Apple has released an iPhone - both times its more affordable, mass-market devices - in the exact same shade as Pantone's chosen color for that year.That led to a famous scene in the 2006 film "The Devil Wears Prada" about how cerulean became popular in high fashion before trickling down to more affordable consumer products. In 2000, for example, the inaugural Color of the Year was cerulean.But Pantone's Color of the Year serves another purpose: setting the tone for the consumer products industry and kick-starting a trickle-down effect that can last for years.The colors are intended to convey "a message of strength and hopefulness," Leatrice Eiseman, executive director of the Pantone Color Institute, said in a statement about the colors.For 2021, there are two colors: illuminating, a bright yellow and ultimate gray, a medium gray shade. The color institute Pantone unveiled its annual Color of the Year this week.Account icon An icon in the shape of a person's head and shoulders.
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